lundi 28 octobre 2013
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- BRAND EXPLORATORY (5)
- BRAND INVENTORY (3)
- BRANDS BACKGROUND (3)
- THE WATCHMAKING INDUSTRY (4)
Introduction
For the last few years, it would appear that the tabloid press likes to assimilate the Belgian brand Ice Watch to the Swiss giant Swatch.
Indeed, made of colorful plastic and sold under 100€, Ice Watch has also a name which remind us a familiar brand… Is it a strategy or just a mere coincidence?
Throughout our posts, we will try to find some answers and you, READERS, are welcome to give your opinion!
CG. FP. J-VS. LH.
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