The watch has become a MUST-HAVE fashion accessory and reflect our personality. Today, in our society, the image that we reflect is crucial because we are judged on appearance. Consumers look for trendy and original products, customizable products which reveal their personality, their lifestyle, in order to make the difference with others people. Watch is an accessory which answers these concerns.


Consumers are exposed to wide choice of watches with different styles, colors and most of the time they haven’t just a unique watch but many watches. This allows to consumers to change and adjust their watch according to the style, color of their clothes, or their mood.


Nowadays, the watchmakers are more and more creative. On the Watches market, we can observe a strong trend: the colored and customized watches. Ice Watch and Swatch are leaders on this market segment. These watches exist in every colors, every sizes, every prices and for all styles, all activities. They’re simple, fun, particularly trendy and affordable. Thanks to these kind of watches, the consumer has the possibility to be different from others and get his own style even if everyone have the same watch brand.

And you, which watch do you have on you today?

CG.

Sources :
  •  http://www.fashionbeans.com/2013/key-accessory-the-colourful-watch
  • http://www.lemans.maville.com/actu/actudet_-Le-Mans.-Top-chrono-avant-le-passage-a-l&039;heure-d&039;ete_52734-2316319_actu.Htm